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Graphic design is a creative process, most often involving a
client and a designer undertaken in order to convey a specific
message to a targeted audience.
The field as a whole is also often referred to as visual communication
or communication design. Various methods are used to create
and combine words, symbols, and images to create a visual representation
of ideas and messages.
Common uses of graphic design include identity (logos and branding),
publications (magazines, newspapers, and books), advertisements
and product packaging. For example, a product package might
include a logo or other artwork, organized text and pure design
elements such as shapes and color which unify the piece. Composition
is one of the most important features of graphic design, especially
when using pre-existing materials or diverse elements.
Animation is the rapid display of a sequence of images
to create an illusion of movement. The most common method
of presenting animation is as a motion picture or video
program, although there are other methods. This type
of presentation is usually accomplished with a camera
and a projector or a computer viewing screen which can
rapidly cycle through images in a sequence.
Animation can be made with either hand rendered art,
computer generated imagery, or three-dimensional objects,
e.g. puppets or clay figures, or a combination of techniques.
The position of each object in any particular image
relates to the position of that object in the previous
and following images so that the objects each appear
to fluidly move independently of one another.
The viewing device displays these images in rapid succession,
usually 24, 25 or 30 frames per second.
A billboard is a large outdoor advertising structure,
typically found in high traffic areas such as alongside
busy roads. Billboards present large advertisements
to passing pedestrians and drivers. Typically showing
large, ostensibly witty slogans, and distinctive visuals,
billboards are highly visible in the top designated
market areas. Bulletins are the largest, most impactful
standard-size billboards. Located primarily on major
highways, expressways or principal arterials, they command
high-density consumer exposure. Bulletins afford greatest
visibility due not only to their size, but because they
allow creative "customizing" through extensions and
Posters are the other common form of billboard advertising,
located chiefly in commercial and industrial areas on
primary and secondary arterial roads.
A flyer or flier, also called a circular, handbill or
leaflet, is a form of paper advertisement intended for
wide distribution and typically posted or distributed
in a public place.
Flyers may be used by individuals, businesses, or organizations
- Promote a good or service, such as a restaurant
- Persuade or send a social, religious, or political
message, as in evangelism or political campaign
activities on behalf of a political party or candidate.
- Advertise an event such as a music concert,
festival, or political rally.
Like postcards, pamphlets and small posters, flyers
are a low-cost form of mass marketing or communication.
There are many different flyer formats. Some examples
- A4 (letterhead size)
- A5 (half letterhead size)
- DL (comp slip size)
- A6 (postcard size)
Flyers are inexpensive to produce. Their widespread
use intensified with the spread of desktop publishing
systems. In recent years, the production of flyers through
traditional printing services has been supplanted by
Internet services; customers may send designs and receive
final products by mail.
A logo is a graphic mark or emblem commonly used by
commercial enterprises, organizations and even individuals
to aid and promote instant public recognition. Logos
are either purely graphic symbols are composed of the
name of the organization.
Logo design is an important area of graphic design,
and one of the most difficult to perfect. The logo,
is the image embodying an organization. Because logos
are meant to represent companies brands or corporate
identities and foster their immediate customer recognition,
it is counterproductive to frequently redesign logos.
Color is considered important to brand recognition,
but it should not be an integral component to the logo
design, which could conflict with its functionality.
Some colors are formed/associated with certain emotions
that the designer wants to convey. For instance loud
primary colors, such as red, are meant to attract the
attention of drivers on highways are appropriate for
companies that require such attention.
Designing a good logo is not a simple task and requires
a lot of involvement from the marketing team and the
design agency. It requires clear idea about the concept
and values of the brand as well as understanding of
the consumer or target group as marketers call. Broad
step in logo design process would be formulating concept,
doing initial sketch, finalizing the logo concept, deciding
the theme colors and format.
Computer graphics are graphics created using computers
and, more generally, the representation and manipulation
of image data by a computer with help from specialized
software and hardware.
The development of computer graphics has made computers
easier to interact with, and better for understanding
and interpreting many types of data.
Developments in computer graphics have had a profound
impact on many types of media and have revolutionized
animation, movies and the video game industry.